For many therapists, business logistics are one of the least compelling aspects of running a thriving private practice. Marketing, managing client notes, and billing all distract from what’s most important — spending time with clients.
We at Zencare help on the marketing front, so we were naturally curious about the top tools for billing and practice management. We surveyed and analyzed the results from over 100 therapists across the Zencare community to learn which practice management tools are preferred among therapists in private practice.
Read on for our honest, firsthand insight into the most popular tools, including which features therapists appreciate the most, their dream features, and real talk on cost, ease of use, and integration.
SimplePractice is the platform of choice!
The results are in, and SimplePractice wins! Over one-third of Zencare therapists (34%) surveyed use SimplePractice, making it the number one preferred billing and software management platform for therapists in our network.
SimplePractice earned an 8.7/10 satisfaction score among the therapists who use it, with 90% of therapists citing “ease of use” as the feature they appreciate most.
Therapists use a wide variety of billing and practice management tools — no one platform has a majority.
We were surprised to learn there are so many different options for therapist billing and practice management services and methods. In our survey, therapists indicated 15 different ways to manage billing and patient information, including online platforms, offline/paper-based systems, and working with a billing professional. No single methodology captured the majority of the market; instead, most therapists seem to find a tool and system that works best for them. Here’s the breakdown of which platforms surveyed therapists use:
- SimplePractice (34%)
- Office Ally (16%)
- Offline/Paper-based (13%)
- TherapyNotes (11%)
- Therapy Appointment (6%)
- Theranest (5%)
- Billing professional (4%)
- My ClientsPlus (3%)
- Availity (2%)
- ShrinkRapt (2%)
- A+Delphi (1%)
- Carepaths (1%)
- CounSol (1%)
- Optum (1%)
- Therapist Helper (1%)
SimplePractice, Office Ally, and TherapyNotes make up the majority of the market.
Altogether, the top three online billing and practice management tools – SimplePractice, Office Ally, and TherapyNotes – account for 61% of all billing and practice management methods used. SimplePractice (34%) captured the lead, followed by Office Ally (16%), and TherapyNotes (11%).
Therapists choose SimplePractice and TherapyNotes for ease of use, and Office Ally and paper-based offline systems for cost and affordability.
Why do therapists choose each platform? Looks like a trade-off between ease of use and cost.
SimplePractice and TherapyNotes in on ease of use.
What makes the #1 choice, SimplePractice, uniquely user friendly? We spoke with Zencare therapists and learned they love the platform’s mobile apps, fully electronic intake process, and user-friendly aesthetics.
SimplePractice has both iOS and Android mobile apps – on the iOS app store, it boasts 4,289 reviews with average of 4.7 out of 5 stars.
Image courtesy of SimplePractice
“I like and use the mobile app for SimplePractice all the time,” says Dr. Ruben Hopwood, a Licensed Psychologist in Cambridge, Massachusetts.
Dr. Hopwood cites these features as perks on the SimplePractice app:
- Check on any pending items/documents
- Send and receive secure instant messages from clients (e.g. clients can alert him directly when they’re running late)
- Process payments
- Check on and alter calendar
- Interface between the computer and the mobile app makes work easy and accessible
Kristen Acciari, a Licensed Clinical Social Worker in Warwick, Rhode Island, says the defining reason she selected SimplePractice over any other tool is their fully electronic intake process. “It is an indispensable value – as a group practice with six clinicians, there is no way we could manage our current client volume with our old paper form and data transcription process.”
Aesthetics may also be another reason providers choose SimplePractice – 31% of surveyed users enjoy the overall look of SimplePractice.
Image courtesy of SimplePractice
“The software is easy to use, very interactive, and pleasant to the eye,” says Dr. Sarah Karytko, a psychologist who uses SimplePractice in her practice in Brookline, Massachusetts.
TherapyNotes, on the other hand, may not have an app (yet!), but users seem pleased with the overall product. “I have used Therapy Notes for over one year, and have been very pleased with both its functionality and user friendliness,” says Jamie Bloom, a Licensed Clinical Social Worker in Brooklyn, New York.
Image courtesy of TherapyNotes
TheraNest, which 5% of surveyed therapists use, does have an iOS app – though with only 9 reviews on the App store at the time of writing, it may be (literally!) underrated. Stephanie Saklad, a Licensed Creative Arts Therapist in Queens, New York, has been happily using TheraNest for around two years. As an art therapist, she appreciates that “there is a portion that I can scan documents into so I can scan client artwork, as well as their intake paperwork.”
Office Ally and other free tools win on cost.
Three-quarters of therapists indicated “cost/affordability” as the top thing they like about Office Ally.
And that makes sense – because most of Office Ally is free! (With a non-par claim fee, which applies when 50% or more of monthly claim volume is to non-par payers.)
Image courtesy of Office Ally/Vimeo
That compares to a base fee of $39-$59/mo for SimplePractice and $49-$59/mo for TherapyNotes — and that’s before additional fees for claims processing, credit card fees, and added features like tele-therapy.
Similarly, therapists who use their own systems or paper-based systems choose that route for the cost benefits.
Claudia Giolitti, a Licensed Psychotherapist in New York City, uses G-Suite’s Google Sheets for her practice. G-Suite is the business-oriented version of Google’s products, and offers the option to sign a Business Associates Agreement (BAA) to be HIPAA secure; Google Sheets works like Excel, allowing users to build and manage spreadsheets.
Giolitti loves that she can manage her business admin work for free – but in terms of aesthetics and ease of use, she’s not so sold. “It would be lovely if it had auto-correct function, or templates of different useful forms,” she says. “For example, a template form for taxes purposes, expenses, income, patients service log, etc. Also, password secure option to share forms between therapist in the same practice, and a better look. It's pretty plain and green!”
Therapists are generally happy with their choices!
Have therapists mastered the art of being happy? For the most part, they’re content customers! Nearly half of the users of the top three online platforms indicated they were overall satisfied with their platform of choice.
About half of therapists using SimplePractice (47%) indicated they were overall satisfied and didn’t have any complaints. Just over one-third of users (37%) wished the platform were more affordable, followed by 17% of therapists who found the customer service not helpful or accessible.
Dream features: therapists wish their platforms had secure batch emailing, the ability for clients to upload documents, and more practice branding capabilities.
Billing and software tools might want to take note: Therapists have plenty of ideas for improvement!
“I wish I could use the secure messaging to send a full email to all patients at once about practice updates,” says Dr. Karytko, the otherwise satisfied SimplePractice customer. “Currently, I can securely send individual messages to patients, but an email blast would be preferential.”
Dr. Hopwood has a few ideas for SimplePractice, too. “One item that I really need that is currently unavailable is the ability for clients to upload documents that I request, such as copies of assessment reports, medical information, discharge or testing summaries and releases of information forms.” Another (self-admittedly minor) wish? “The means to have forms that are formatted with my letterhead and/or logo.”
Brennan Mallonee, a Licensed Mental Health Counselor in Somerville, Massachusetts, uses MyClientsPlus – and while she appreciates the unerringly warm customer service, she sees room for improvement in terms of features. “Scheduling, appointment alerts, and credit card on file are done through Jituzu, which apparently used to be a separate company from MyClientsPlus. Some of the integration between the two systems is still a bit unwieldy.”
G-Suite user Giolitti adds one last dream feature: the ability to “set up appointment reminders for clients and send automatic emails when it is their birthday!”
Paper-based, offline systems is still the #3 choice!
Is paper-based management a thing of the past? Not yet, it seems – of surveyed therapists, 13% indicated they either manage their billing offline or with a paper-based system. This makes paper-based management #3 in the preferred options, between Office Ally (16%) and TherapyNotes (11%).
Why are some therapists choosing to stay offline? 85% indicate cost and affordability as the number one thing they like about staying sans tech. But therapists also seem used to the system they developed – 70% indicate ease of use as the reason they like staying paper-based, including comments such as:
- “Lack of issues that I experienced with technology based-tools”
- “I’m used to it”
- “No digital security risk”
Fun shoutouts: One therapist shared that their “husband does my billing” and that they prefer this method because “he doesn’t make mistakes and follows up on late reimbursements.” We’re loving the teamwork! And one respondent had “self-created” their own platform – entrepreneurial spirit right there!
Very few therapists outsource to a billing professional.
Despite their busy schedules, almost all surveyed therapists managed their own billing and practice management, with only 4% working with a hired billing professional. The #hustle is real!
Therapists across NYC, Boston, and Rhode Island have similar choices when it comes to practice management platforms – but Rhode Islanders are a bit more diversified in their preferences.
Do preferred platforms differ by geography? Results didn’t differ much across the three surveyed regions, with very slight differences in the order of top platform.
For NYC therapists, SimplePractice won over a third of therapists (37%), followed by offline/paper-based (16%), Office Ally (14%), and TherapyNotes (9%).
Almost half of Boston therapists showed their allegiance to SimplePractice (45%), followed by Office Ally (20%), offline/paper-based (15%), and TherapyNotes (10%).
Rhode Island therapists were more distributed in their preferred methods, with the most popular option, SimplePractice, capturing less than one-third of therapists; this was followed by Office Ally (15%), a tie between TherapyNotes and Therapy Appointment (13% each), and offline/paper-based (8%).
Conclusion? SimplePractice wins on ease of use and abundance of features, Office Ally wins on cost and affordability, and TherapyNotes may be an underrepresented gem – with a paralleled satisfaction score to SimplePractice.
Learn more about each billing and practice management platform through our analysis of features and costs for TherapyNotes, TheraNest, Office Ally, and SimplePractice, including reviews by Zencare providers. Here’s how to choose between SimplePractice vs. TherapyNotes, and a comparison of therapist billing and practice management platforms, too.
Starting or looking to grow your private practice? Join the Zencare therapist network to be a part of a supportive community of vetted providers! You can ask questions via our active email listserv, build a professional online presence, and receive referrals for clients who are a great fit your practice. Schedule a free call with our Therapist Success Team today to learn more.
Our survey was sent to over 500 therapists in the Zencare network in New York City, Rhode Island, and Massachusetts from January 18 to January 21, 2019. Our analysis was conducted on the 102 responses we received from providers.